Understanding Social Media Algorithms
Algorithms are systems that decide who sees your content. They rank posts using signals that suggest what each person is most likely to enjoy, watch, save, share, or comment on.
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Algorithms Explained
A clear introduction to how platforms select, rank and recommend content.
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How Social Media Recommendations Work
Recommendation systems show content to people who are likely to find it relevant or interesting. They analyse signals from how people interact with content to decide what to show, and to whom.
PDF · 1 pageWhat an Algorithm Actually Is
An algorithm is a set of rules or instructions a platform uses to decide what to show, in what order, and to whom.
PDF · 1 pageWatch Time and Algorithms
Watch time is a key signal that helps platforms understand how engaging your content is, and it can influence how widely your content is shown.
PDF · 1 pageHow to Work With an Algorithm Instead of Chasing It
You don't need to outsmart the algorithm. The best results come from working with your audience's signals, not constantly chasing hacks.
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