Read common performance measures and use them to make sensible content decisions.
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Reach, views and impressions all measure different things. They help you understand how many people see your content, how often it's shown, and how many times it's watched. Knowing the difference helps you track performance and make better content decisions.
PDF · 1 pageOrganic reach is the number of people who see your content without paid promotion. Paid reach is the number of people who see your content because you've paid to show it to a specific audience. Both can help you grow - they work best together.
PDF · 1 pageAnalytics help you see what content is working and why. They show you how people discover, view and interact with your posts, so you can create more of what resonates with your audience.
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