Choosing Your Content Style
Your content style is the way your posts look, sound and feel. It should fit your audience, strengths and goals.
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PRINTABLES & HOW TO GUIDES
Content Creation Basics
Plan useful posts with a clear purpose, audience and format before you start making them.
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How to Make Content People Actually Want
People engage with content when it feels relevant, useful, interesting or emotionally resonant. The better it meets their needs, the more likely they are to watch, read, interact and come back for more.
PDF · 1 pageEntertaining Content
Entertaining content captures attention by being enjoyable, interesting, surprising or emotionally engaging, helping people stop scrolling and keep watching.
PDF · 1 pagePortrait vs Landscape Video
The orientation you choose affects how your video looks, where it works best and how many people see it. Here's what you need to know.
PDF · 1 pageHow to Use Natural Light
Natural light is free, accessible and looks great on camera. With a few simple techniques, you can get bright, clear and natural-looking videos using the light around you.
PDF · 1 pageHow to Avoid Harsh Shadows
Harsh shadows can make your videos and photos look unflattering and less professional. With a few simple adjustments, you can get softer, more natural-looking light.
PDF · 1 pageUsing a Timer
A timer gives you time to get into position before recording starts. It helps you film on your own, keeps your shots steady and makes the process easier and more consistent.
PDF · 1 pageHow to Write a Short Video Script
A short script helps you stay focused, sound natural and create better videos in less time. Use this simple guide to plan a script that keeps people watching.
PDF · 1 pageHow to Make Educational Videos Interesting
Make educational videos easier to follow with a clear plan, useful examples and a pace that keeps viewers interested—without expensive equipment.
PDF · 1 pageHow to Write Calls to Action
A call to action (CTA) tells your audience what to do next. A clear and relevant CTA can increase engagement and help you reach more people.
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