How TikTok Decides What to Show
TikTok mainly uses viewer-interest signals to decide what appears on the For You page - matching each video with the people most likely to enjoy it.
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PRINTABLES & HOW TO GUIDES
TikTok
Independent practical guidance for creating, publishing and managing TikTok content.
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TikTok for Complete Beginners
TikTok is a popular app for short videos. It's a place to be entertained, learn new things and share your own creativity. This guide will help you understand the basics and get started with confidence.
PDF · 1 pageCreating a TikTok Account
Setting up a TikTok account is simple and only takes a few minutes. With a clear profile and sensible settings, you can start well, explore content that interests you and make the most of TikTok.
PDF · 1 pageHow the For You Page Works
The For You Page (FYP) is TikTok's personalised recommendation feed. It shows you videos based on your interests, and it changes over time based on your behaviour and content signals.
PDF · 1 pageHow TikTok Search Works
TikTok isn't just for entertainment - it's also a search tool. People go to TikTok to find answers, ideas and recommendations. Using clear, relevant wording helps both your viewers and the platform understand your content, so it can be found by more people.
PDF · 1 pageHow to Make Your First TikTok
Your first TikToks work best when they are simple, focused, and clearly edited. You don't need to be perfect - just share something genuine and useful. With a clear idea and a few simple steps, you can create a great video and start reaching new people.
PDF · 1 pageHow Long Should a TikTok Be?
There's no single perfect length for a TikTok. The right duration depends on your content, your audience and your pacing. What matters most is keeping people engaged from the first second to the last.
PDF · 1 pageTikTok Hooks That Get Views
A hook is the opening of your video that gives viewers a reason to keep watching. In the first few seconds, you need to grab attention, spark curiosity or show value so people don't scroll away.
PDF · 1 pageTikTok Hashtags
Hashtags can label a video's topic and help the right people find it. They support discovery, but they are not a shortcut: useful content still matters most.
PDF · 1 pageTikTok Keywords
Using the right keywords can help your videos get discovered by more people. TikTok looks at the words in your content to understand what it's about, so clear and relevant keywords can increase your reach and help you grow.
PDF · 1 pageUsing Text on Screen
Text on screen can grab attention, make your message clear and help more people understand your content. Used well, it reinforces what you say or show and makes your videos easier to follow.
PDF · 1 pageStitch Explained
Stitch lets you combine part of another creator's TikTok video with your own, making it useful for reactions, context and credited responses.
PDF · 1 pageReposts Explained
Reposting shares another creator's video to your friends or followers in TikTok. It's a simple way to show content you enjoy and can help surface great videos again, so more people get to see them.
PDF · 1 pageTikTok Favourites Explained
TikTok Favourites let you save the things you love, so you can find them again easily. It's a simple way to keep track of ideas, inspiration and useful content for later.
PDF · 1 pageWhy TikToks Get Stuck on Low Views
It can be frustrating when a TikTok doesn't get many views. Low views are common and don't always mean your content is bad. Understanding why it happens can help you make better videos and reach more people.
PDF · 1 pageWhy TikTok Views Suddenly Drop
It can be frustrating when your TikTok views suddenly drop. The good news is that it's usually not permanent. Views can decrease for many reasons, from changes in your content to algorithm shifts. Understanding the common causes can help you make informed adjustments and get back on track.
PDF · 1 pageShould You Delete a Flopped TikTok?
Not every video will be a hit, and that's normal. Before you delete a low-performing TikTok, take a step back. There are good reasons to keep it, and some situations where deleting is the right choice. Here's what to consider.
PDF · 1 pageHow to Revive an Old TikTok
Older TikToks can still get attention. With a few simple strategies, you can bring new viewers to your past content, spark fresh engagement and get more value from the content you've already created.
PDF · 1 pageTikTok Playlists
TikTok playlists let you group related videos together, making it easier for people to find, watch and enjoy more of your content. They're a great way to organise your videos by topic or series and keep viewers watching.
PDF · 1 pageCreating TikTok Series
A TikTok series is a set of connected videos that build on a topic, story or theme. Series help you keep viewers engaged, grow your audience and make your content more memorable. With a little planning and consistency, you can turn one idea into multiple great videos.
PDF · 1 pageTikTok Stories
TikTok Stories are temporary, short updates that let you share quick, casual content and stay connected with your audience.
PDF · 1 pageTikTok Shop Basics
TikTok Shop lets users discover and buy products directly inside TikTok. Eligible sellers and creators can showcase and promote products, turning content into real sales opportunities.
PDF · 1 pageProduct Videos on TikTok
Great product videos quickly show what the item is, how it works and why it matters. Keep it short, visual and easy to understand so people can see the value in seconds.
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